Alexa Chung is set to join MyTheresa.

com, serving as the online fashion retailer's social media guest editor for the duration of New York Fashion Week, February 6-13. Chung's role involves sharing the highlights of her fashion week experiences via the brand's social media feeds on Instagram, Twitter and Facebook, also linking her posts to her own social media accounts (she has 1.2m Twitter followers and over 700,000 on Instagram). In July Chung also took part in the retailer's interview and film project 'MyTheresa.com Women'.